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Sinha, Nidhi
- Increasing Brand Resonance by Improving Brand Salience-A Study of 5 Product Brands of Hul
Abstract Views :224 |
PDF Views:181
Authors
Nidhi Sinha
1,
Vandana Ahuja
1
Affiliations
1 Jaypee Institute of Information Technology, Noida, IN
1 Jaypee Institute of Information Technology, Noida, IN